From Niche to Mainstream

8 Major Media Placements in Just 4 Months

How a targeted digital PR campaign for mundane astrologer Palmist Ankur has secured features in the New York Post, Economic Times, MSN & more.

Snapshot

Client: Palmist Ankur, Professional Astrologer (Norway)
Service Provided: Digital PR Services including writing and distribution
Project length (so far): 4 months

Key Results

8 major media placements
6 syndications via Google News
Features in New York Post, Country Living, Economic Times, MSN, and more
Visibility achieved across US, UK and India press
★★★★★

“Yasmin is excellent with PR work. Easy to get along with, understands the brief well and, the most important, delivers expected results. Is also available to discuss whenever there is a need for it.”

Palmist Ankur

About the client

Palmist Ankur is a professional astrologer based in Norway, specialising in predictions rooted in precise chart placements. His work focuses on global events ranging from political outcomes to weather predictions through chart predictions, astrological influences and historical data.

Visit his website

The challenge

Ankur wanted to increase his visibility online, particularly across English-speaking media in the US, UK and India. However, traditional PR approaches weren’t a natural fit.

“People often don’t see astrology as a science, and my work doesn’t involve typical horoscope-style predictions, which made it harder to pitch in mainstream Western media.”

Palmist Ankur
Professional Astrologer

Astrology’s perceived credibility was a challenge as his work doesn’t pertain to the typical horoscope/star sign predictions we typically see in Western media and many people don’t see astrology as a credible science. We needed a strategy that placed him as an expert in the field – not just a practitioner. 

The strategy

Our approach was deeply tailored and research-led. Each pitch was aligned with the outlet’s editorial style and the news cycle – especially around high-interest themes like US politics and Mercury retrograde.

Created a media calendar around key astrological events
Researched trending content themes and aligned them with Ankur’s areas of expertise
Analysed his top-performing blog posts for proven angles
Built a targeted publication list based on audience behaviour and tone fit
Crafted newsworthy, data-led pitch angles for each outlet

The results

The campaign secured a strong mix of media wins. Click below to see some of the published pieces from this project.

Six of these articles were also Indexed on Google News, increasing visibility and improving search visibility for Ankur’s name and content.

Summary

With thoughtful positioning, consistency and a media-savvy approach, even a niche practice like astrological forecasting can earn mainstream attention.

“Don’t assume your work isn’t ‘media-worthy’ just because it may be unconventional, PR isn’t about fitting in – it’s about standing out, with the right person helping you do that.”

Yasmin Cotton
Founder and PR Lead of Elyrium

Do you want results like this for your business? Let’s connect. Effective digital PR starts with finding the right story for your brand, the right places for it to go and the right person to pitch it.

Do you want results like this for your business?
Let’s connect.

Effective digital PR starts with finding the right story for your brand, the right places for it to go and the right person to pitch it.

Get Started

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